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Hapbee’s Solution to The Social Dilemma
Here’s a question I’m pretty certain you’ll get wrong. How many hours do you spend on Instagram per day? Facebook? Gmail? Twitter?
Now check your app usage in your phone settings. It’s more than you thought, isn’t it?
That’s because those apps are using advanced algorithms to track your every move, producing content that will keep you scrolling and notifications that will keep bringing you back for more. Have you ever checked the time and realized you’ve spent a whole hour in Instagram brain fog when you had intended only to check for photos of your sister’s new baby? Content tailored to our specific interests and desires makes us almost incapable of looking up from the screen.
If you’ve seen Netflix’s The Social Dilemma, you know exactly what I’m talking about. The documentary is a real eye-opener when it comes to understanding the calculations behind our collective social media addiction. None of us who’s seen it can forget the image of the high school boy hanging from the puppet strings of the AIs who can anticipate his every move—and grow more and more accurate with each passing moment.
What you don’t need is another app to monopolize your attention and distract you from spending time with your family, being productive at work, and enjoying the beautiful experiences life has to offer. Instead, you need something that will build a healthy habit to enrich the life you want to live.
Hapbee is what we call good tech, healthy tech. When you put on your Hapbee device, you send small sensations to your body to help you feel better and more balanced. Once you press play, you can put your phone away. You don’t have to look at a screen all day or become addicted to yet another app. You’re totally in control.
The question is this: how do we shape good habits and step away from bad habits? BJ Fogg, behavior scientist at Stanford and author of Tiny Habits: The Small Changes that Change Everything, has the answer.
“The way behavior works is way simpler than people think,” BJ says. “Any behavior happens when there’s motivation to do the behavior, there’s ability to do the behavior, and there’s a prompt. The prompt is something that reminds you. When those three things come together, the behavior happens. If any one of those components is missing, it won’t happen. This is how all human behavior works.”
Here’s an example from my own life. I’m notoriously bad at remembering to floss my teeth. I had the motivation (I don’t want to lose any teeth), I had the ability (the mechanics of flossing are quite simple), but I was missing the prompt. To fix this, I put my flossers right next to my toothbrush so I wouldn’t forget. Voila! My teeth have never been more sparkly.
You see, according to BJ, it’s not repetition that creates habits. It’s emotions. It’s how you feel. If doing something makes you feel good, you’ll keep doing it.
BJ Fogg’s groundbreaking ideas are supposed to be used for good, and some of these big apps have used them for selfish gain—so they can sell ads. Hapbee aims to reclaim this powerful force for good.
Rather than creating addiction, we create good habits for people that help them feel better and connect throughout the day. We want people to connect to others. We want people to connect with their feelings and emotions. We want people to connect with the world in a vibrant way.
Build good habits with Hapbee—and break the bad ones in the process. That’s our solution to The Social Dilemma.
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